Apple’s strengths can be attributed to many factors.
First, Apple’s premium-price or product differentiation strategy as well as their retail strategy have proven to be essential to Apple’s past and will continue to play a vital role in Apple’s future. As a result of their past success as recognition as innovators, Apple has attracted the attention of many companies whom have recognized Apple’s potential for successful strategic alliances For example, Apple’s successful alliancewith AT&T, provided Apple with the opportunity to improve their iPhone’s technology. Apple was able to the lower the iPhone’s price to consumers, aswell as, up-grade the iphone’s network coverage. In addition, Apple entered into partnerships with YouTube and Google in order to provide their iPhone users with cutting edge ―search, mapping, and video features‖. These partnerships allow Apple to further differentiate their products and add value to their users. Similarly, Apple’s reputation as a STRATEGIC ALTERNATIVES Apple’s strengths can be attributed to many factors. Some customers do not recognize the value that Apple’s attempts to create for their customers. Price sensitive consumers are reluctant to buy Apple’s products. Similarly, customers seeking highly customized computers may not choose Apple.