Advertisers are not happy, but television advertising reaches (almost) every home and influences many people. However, times have changed and new generations spend their time online, watching their favourite shows on the Internet, downloading and enjoying content from the network. Furthermore, they shoot videos and share them with the world. YouTube is the undisputed leader in sharing videos. Many companies are making their own channels on the popular video sharing website to advertise their products. Here are 10 of the biggest advantages of YouTube, which can be used in any advertising campaign: