The embedding phase revealed a number of practical opportunities
for SIA to be embedded into their existing operations and ‘way of
doing things’. These opportunities were then incorporated into the
SIMP. It is not necessary to elaborate on the detail here, but essentially
the test case revealed seven entry points for embedding SIA into
Odysseia-In's existing operations, namely through adaptations to
their: annual report; Responsible Tourism policy and approach;marketing/
product information; product study tours; information on their
partner websites; tourist and client feedback questionnaires; and advocacy
and project work (e.g. their Green Lodge scheme, which certifies
and assists local accommodation providers to be more sustainable).
Whilst this potential for embedding SIMP actions and SIA steps generally
into existing operations was very evident to the researchers, in
practice Odysseia-In did not do very much to implement the proposed
actions until they were assisted more in this task (which led to us
adding a capacity building phase to the model).