In addition, other powerful models, such as peers, teachers, and the mass media, demonstrate vicariously reinforced gender-typed behavior. Arnold Schwarzenegger provides a commanding model of the super masculine hero, whose positive behaviors bring him extremely attractive rewards; meanwhile, the cute, feminine girls of TV sitcoms employ their winsome ways and feminine wiles to accomplish their goals. Among the characteristics of models that most clearly influence children's imitation is similarity of the model to the child (Bandura, 1969). Because gender is such a salient characteristic, boys imitate the traits and behaviors they see in men, whereas girls are more likely to learn to perform like the women they see.