Similar to traditional marketing campaigns, green marketing efforts often involve the integration of multiple customer-facing or stakeholder-facing tools into a comprehensive approach.None of these tools is particularly difficult to use in green marketing communications. still, it can be challenging to choose among them.The optimal mix of green marketing communications can vary greatly from industry to industry,company to company,and from project to project.For this reason,companies with limited green marketing resources will benefit from a focused approach.This approach begins with an assessment of a company's internal sustainability characteristics and external sustainability influences.