3.1. Study Sample. The final sample of 204 adults included 48 males, 46.6% minorities, 25% with no more than a high school education, and mean age 33.3 years (s.d. = 11.01). Except for one individual, all participants attained behavioral targets during the 3-week initiation period (thus earning the $175 performance-contingent incentive); the majority did so promptly. The median time taken to achieve consumption of five FV was nine days (i.e., two days after the full five FV goal was set). The median time taken to attain each of the Sed, Fat, and PA targets was eight days (i.e., one day after the targeted amount was set as a goal).