Starwood pins hopes on Asian tourists
Thailand's hotel industry has ample room to grow thanks to Asian tourists, particularly from China, India and Indonesia, says Connecticut-based Starwood Hotels and Resorts Worldwide Inc.
"Thailand has a lot of growth potential, driven by the trend in Asia where tourism, especially travel within the continent, is growing very fast," said Lothar Pehl, senior vice-president for Thailand,...
He said most Starwood guests today were Asian, while 55% of new projects worldwide under the Starwood chain were in Asia.
This has bolstered the hotel management chain's confidence that its presence in Asia including Thailand will lead to long-term success, Mr Pehl said.