Specific activities designed to promote a product, service or business.
A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.
The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth (WOM) and other interactive techniques.
Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth (WOM) and other interactive techniques.
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