Sales and customers
In addition to its large and especially important twelve "Global Partners", Lufthansa Cargo's customers include 120 business partners as well as 1,000 freight forwarders and original dispatchers. Some 50 per cent of revenue comes from "Global Partners" alone. A wide range of activities such as customer advisory boards, Global Partner meetings, trade fairs, image campaigns and marketing activities reinforce customer loyalty.
Sales to major accounts are managed and accompanied by a global account management team. Sales are mostly direct, but in some regions are carried out via general agents as well. Within the sales channel strategy Lufthansa Cargo rates electronic service channels highly
and plans to increase the use of them considerably in the next few years