Today, international fast food restaurants are located in
over 90 countries worldwide, including Saudi Arabia. For
example, McDonald’s is nowoperating a chain of branches
in 21 Saudi cities, with 62 branches in Riyadh alone (http://
www.mcdonaldsarabia.com). The brand name of foods
and beverages influences consumers’ taste perceptions and
consequently their food choices (47, 48). This may explain
why Saudi girls preferred international restaurants to buy
fast food, as they determined enjoying the delicious taste as
a main reason to choose from their menu items. On the
other hand, local fast food restaurants have a huge
diversity in menus and size, from restaurants with a small
single branch to restaurant chains with multiple branches.
For example, Kudu in Saudi Arabia has branches in 38
cities, with 50 branches in Riyadh alone (http://www.kudu.
com.sa). The cultural and ethical backgrounds of consumers
affect their perceptions and food choices (48).
Saudi girls who preferred local restaurants exhibited
concerns about ethical issues to ensure that the fast food
is Halal in addition to enjoying the delicious taste.
Today, international fast food restaurants are located inover 90 countries worldwide, including Saudi Arabia. Forexample, McDonald’s is nowoperating a chain of branchesin 21 Saudi cities, with 62 branches in Riyadh alone (http://www.mcdonaldsarabia.com). The brand name of foodsand beverages influences consumers’ taste perceptions andconsequently their food choices (47, 48). This may explainwhy Saudi girls preferred international restaurants to buyfast food, as they determined enjoying the delicious taste asa main reason to choose from their menu items. On theother hand, local fast food restaurants have a hugediversity in menus and size, from restaurants with a smallsingle branch to restaurant chains with multiple branches.For example, Kudu in Saudi Arabia has branches in 38cities, with 50 branches in Riyadh alone (http://www.kudu.com.sa). The cultural and ethical backgrounds of consumersaffect their perceptions and food choices (48).Saudi girls who preferred local restaurants exhibitedconcerns about ethical issues to ensure that the fast foodis Halal in addition to enjoying the delicious taste.
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