As a designer, you might
hope to have to change only a few words as a result of user testing, but outcomes can be anything
from giving a content block more prominence, to changing the wording on a button, from adding
notes on image styles, to reworking the information architecture. For early stage concepts, you may
learn that you have to go away and start again. When you start again, you will start with much more
information about what the product needs to be.