1. The brand can extend its portfolio by foraying into different lines to expand its offering.
2. The brand can focus on markets like Asia where it has limited reach.
3. The brand could create online digital dressing rooms to create a greater appeal for their products.
1. Due to limited resources the company can face serious issues in lieu of an economic downturn
2.The highly fragmented fashion industry would mean less brand loyalty .
3. Fake imitation and replicas