Wasson noted that societies could simply be divided into those that revered mushrooms and those that despised them. On 13 May 1957, Wasson published an article in Life magazine about his exploits with sacred mushrooms that affected the mind:the article was to have a profound effect. The editor,in seeking to capture the spirit of the article,titled it 'Seeking Magic Mushrooms' The book notes that neither the editor nor Wasson could have anticipated how the article would mark 'a certain watershed in the social histrory of the United States, the beginning of the psychedelic era'