Shiseido has studied how application of makeup changes physical functions and activity of daily living (ADL), and revealed the following after implementing makeup classes for 13 targets, who required nursing care, twice a month for 3 months at the health-care facility for the elderly “Nursing Plaza Kohoku”.
For makeup application, it is necessary to use muscle strength two to three times as much as those for eating.
The average of grip strength increased from about 8kg to about 10kg.
The average score for degree of independence in ADL increased from 69.8 points to 75.1 points (evaluated by Functional Independence Measure). There were some cases in which the burden volume on caregiver decreased.
In addition, in the research targeted for residents of an elderly facility (healthy persons - moderate dementia persons), the effect on “mind” was recognized, for example, reduction in their stress hormone volume and increase in their brain activities due to the application of makeup.
Based on these facts, it became clear that the action of makeup application itself significantly influences both mind and body. Shiseido will continue to make proposals for making people enjoy applying makeup and delivering richness to their daily lives through the evidence-based “Cosmetic Therapy Program”.