Lack of Knowledge or Past Experience – As much as we like to tout our abilities as analysts, market research is not rocket science, believe it or not. So you don’t have to be a statistics guru to understand the basic concepts and the actionable feedback your receive from your market research project. However, there is science to asking questions the correct way without bias, ordering questions, using the appropriate methodology and conducting a comprehensive review of the data. As a market research firm, it’s our job to do all of this for you and interpret the statistics for your team so you can make actionable and easy to carry-out recommendations