b Description :-
• Supervising the brand management team.
• Working together with the brand managers in order to plan the strategic brand’s direction and execution.
• Analysing customer preferences, competitor movements, and adjusting the strategies accordingly.
• Preparing and managing financial forecasts and budgets.
• Controlling all expenditure within the set budget.
• Enhancing brand awareness.
• Driving sales in order to meet agreed sales and margin targets.
• Monitoring the product life cycle of each brand and managing them properly.
• Dealing with the overseas headquarters in order to report on the brand situation, current sales volume, updated forecasts and budgets, etc.