Another reflection of the higher propensity to convert or transact were the stronger booking and task completion metrics among business travelers. 71% of business travelers successfully completed their primary purpose of visit (be it to book a reservation, consult rates, modify a reservation, or any one of the myriad other possibilities), while the visit completion rate stood at 64% among leisure travelers. Taking it one step further, 26% of business travelers booked a reservation during their sessions, while leisure travelers were more likely to abandon a booking attempt midway through. Again, the seasonal element might be in play here, with leisure travelers only going far enough to get a modicum of information, with a silent pledge to return at a later date.