. Usability. Useful navigational aids, links are obvious in
their intent and destination, navigation intuitively
logical, A first-time buyer can make a purchase from
this web site without much help.
. Relevance of information. For instance, each page
clearly indicates what one can expect to find or do, All
relevant information easily available. Is there a lot of
irrelevant information? Technical details about
products can be easily accessed.
. Customization/personalization. I could customize this
web site to what I like. I feel that this web site is
designed for me. When communicating with this web
site I am rarely addressed using my correct name.
This web site makes purchase recommendations that
match my needs.
. Interactivity. This web site enables me to view the
merchandise in different ways. It has a search tool
which helps me find what I want. This web site helps
me compare products and prices. I feel that this is not
a very engaging or dynamic web site.