A third way that community enterprises achieve both social and commercial objectives is
through the provision of mission- or product-driven services. Organisations that adopt this
strategy seek to generate revenue through providing services for groups which have access to
minimal state or private sector provision. Common examples include public transport and
banking facilities in rural areas, the development of renewable sources of energy, and support
services for marginalized groups. For example, Attercliffe and Darnall Community Enterprises
has its own driving school which offers subsidised driving lessons for local unemployed people
in an effort to help them back into the labour market and improve their mobility (www.adcejoblink.
org.uk).