Ma felt comfortable with Alibaba's pace, even in a B2B marketplace crowded with competitors. These included rival trading companies such as MeetChina.com and Sparkice.com, which offered basic listing service for SMEs. Traditional traders such as Li & Fung and publishers such as global Sources were also creating e-exchanges in order to dip into the SME market; with them they brought the advantage of established industry networks and trusted relationships with both buyers and suppliers.