Ethics and the researcher
●1. Treating the information given by the respondent as strictly confidential and guarding his or her privacy.
●2. The researcher should not misrepresent the nature of the study to subjects, especially in lab experiment.
●3. Personal or seemingly intrusive information should not be solicited.
●4. Whatever be nature of data collection method, the self-esteem and self- respect of the subjects should never be violated.
●5. No one should be forced to respond to the survey.
Ethics and the researcher
● 6. Nonparticipant-observers should be as nonintrusive as possible.
● 7. In lab studies, the subjects should be debriefed with full disclosure of the reason for experiment after they have participated in the study.
●8. Subjects should never be exposed to situations where they could be subject to physical or mental harm.
●9. They should be absolutely no misrepresentation or distortion in reporting the data collected during the study.
Ethical Behaviors of Respondents
●The subject, once having exercised the choice to participate in a study, should cooperate fully in the tasks ahead, such as responding to a survey or taking part in an experiment.
●The respondent also has an obligation to be truthful and honest in the responses. Misrepresentation or giving information, knowing it to be untrue, should be avoided.