Conclusion
This paper shapes a methodological framework for corporate strategic decision support in a Public Transport Company. Firm’s resources and competitive advantage may act as mediator variables for a positive relationship between environmental benefits and economic results. The values were obtained from internal executives and external stakeholders in STCP.
There have been few attempts reported in the literature at evaluating across methods and across interventions in order to characterize a methodology and compare it to other existing ones. In each case, contextual factors, the skills of the researchers and the purposes being pursued by stakeholders affect the perceived success or failure of a method. The use of standard criteria for comparing methods is therefore made problematic by the need to consider what is unique in each case, even if longer-term comparisons between methods are suggested (Midgley et al. 2013).
Stakeholder involvement in companies’ strategic definition has been receiving increasing attention. More experience on the behavioral aspects of directly involving the stakeholders is needed. Easy interactive and practical ways of working with stakeholders in eliciting their priorities need to be applied in a manner that decision analytical methods will help to avoid the risks of an incorrect use of the methodologies.