when consumers make one time purchases from a new service provider, such as making a hotel reservation at a holiday resort, website satisfaction is likely to be transaction specific; whereas, in the case of repeating customers who have been buying from the same online service provider, satisfaction is likely to be a cumulative outcome.
when customer make one time purchases from a new e-commerce, such as making a hotel reservation at holiday hotel, online satisfaction is probably to be transaction particular; inasmuch as, in the case of repetition customers who have been purchasing from the same website, satisfaction is probably to be aggregate outcome.