Riding on buses in city centres, ethnographers watch how people interact with their mobile phones in this way, manufacturers can learn how people really use technology
Some ethnographers actually go through rubbish outside houses. They find out how people live,and what they really eat and drink.
Ethnographers sometimes stay in people's homes and watch how they live They film them having breakfast. using computers, etc. to understand what really motivates consumers
Cool hunters hangout with urban teenagers to find out what theywear eat, watch, and isten to They find cool kids and use spies-influentialkidswho Riding on buses incitycentres. their friends ethnographers watch how people are leader