Aside from creating a CRM plan and getting the firm’s employees to buy in to the idea and uses of CRM, managers must also consider any existing CRM initiatives implemented in piecemeal fashion across the firm. Integrating new and existing application into one enterprise-wide initiative should be one of the primary objectives of the CRM implementation process. Additionally, the firm must decide on specific performance outcomes and assessment for the program and provide adequate training to the CRM application users.