ABSTRACT
This chapter is a comprehensive overview of
sampling methods for web and e-mail (‘Internetbased’)
surveys. It reviews the various types of
sampling method – both probability and nonprobability
– and examines their applicability to
Internet-based surveys. Issues related to Internetbased
survey sampling are discussed, including dif-
ficulties assembling sampling frames for probability
sampling, coverage issues, and nonresponse and
selection bias. The implications of the various survey
mode choices on statistical inference and analyses
are summarized.