People want to do business profits to be had from buyers in society. By using the resources of society for product and profit.But social resource depletion and environmental changes. People want to do business more profitable, thus expanding its business and require more resources. The social loss more resources and the environment worse.But if the business is focused on making a profit, ignoring the effects of doing business with people and the environment, including resources. As a result, society is bad and wasteful of resources, including the environment badly.So people are not happy until society failed, and the buyer does not have the purchasing power. Business is not growing, but if businesses hope reduced profits. Focused on the increase of resources, knowledge and social development society has the resources to complete.