1. One of the reasons the method is effective is that it involves the entire development team. Unfortunately, the method can become unwieldy with a team of more than 10 people. How might you modify the method to maximize involvement yet maintain a
focused and decisive effort given a large development team?
2. Can the process of identifying customer needs lead to the creation of innovative prod uct concepts? In what ways? Could a structured process of identifying customer needs lead to a fundamentally new product concept like the Post-it Note?