British and German visitors are down by a third.
Political instability, with a president who makes the headlines for lambasting the West, prosecuting critics and labelling birth control "treason", hasn't helped.
It's not just the 8% of the workforce directly employed in tourism that are affected but also those that depend on the custom from foreign visitors.
In the old town of Antalya, shopkeepers sit idly in front of their businesses in the hope of passing trade, which simply isn't coming. Bright bougainvillea is draped over stone shops selling carpets and leather bags. But the streets are quiet.