Burberry, as well known for its tech-savvy approach to shopping as it is for that famous tartan, has also experimented with "buy now, wear now." In 2010, its April Showers collection was launched, rightly so, in April—hoping to be an antidote to that time when the spring collections have been on the floor for too long, and the fall items are still a few months away. While the 30-piece line of rain coats, polo shirts, dresses and more was a one-off, there are other, similar initiatives that continue. Since 2010, the brand has sold a selection of pieces straight from the runway, with a delivery time of just eight weeks.