The TRA has received a great deal of attention in social psychology generally (Ajzen 1988;
Sheppardet al.1988) and in health contexts (Conner and Armitage 1998; Conner and
Sparks 1996; Stroebe and Stroebe 1995). Although not without its critics, particularly in
respect of the causal structure of the model and emphasis on volitional behaviour (Liska
1984), it has also been recommended and used in physical activity research (Doganis and
Theodorakis 1995; Godin 1993, 1994; McAuley and Courneya 1993a).