Little change in market share over past five years, while Italy, Switzerland, Netherlands and Germany increased share (Tourism Economics) • Domestic travel – 89% holidays taken in France (Eurostat) • Britain seen as expensive compared with competitors • Economy – household budget constraints affect decision to take holiday and limit spend (Ipos and Media) • Fewer packages in brochures compared to competitors, tour operators don’t know Britain well • Lack of year-round air routes from cities other than Paris to airports outside London (Capstats)