In 1962, LEGO bricks are placed in the U.S. market and the company records its first loss in selling LEGO brick sets. However by 1966 LEGO sets get more popular with American children begin to build buildings, trucks, planes and ships from LEGO.
By adding, in 1969, the DUPLO line for preschoolers (with large bricks) LEGO Group expands its supporters, and in 1977 the line for more complex LEGO TECHNIC manages to attract older children and adolescents.
In the past decade the Internet community has developed projected LEGO fans and new programs which new models can be registered. In 1998 LEGO SCALA Planet released a kit for girls, it contains both traditional LEGO bricks and dolls and clothing accessories, magazine and an interactive website.
LEGO came to the U.S. in the worst of the Cold War, a time when there is an interest in education and development of educational games. American leaders wanted the educational system to produce scientists, people who were essential in designing arms and space race to the detriment of the Soviet Union. Based on these requirements LEGO bricks promised that its will “develop imagination, skill and manual child’s ability to think and create one”. The fact that the terms “LEGO” and “imagination” are often tied together is not accidental.
Colorful plastic bricks can be combined to create many models and have come to be appreciated by children, parents and educators since their introduction in 1958. LEGO bricks are popular with builders of all ages, even children who are more interested in destruction than construction.