Ads miss the mark
Promotion for arts events often fails to enthuse young people. Comparing theatre advertising with film posters, a 15-year-old boy felt that the theatres did not adequately convey the content of their events, and he felt that arts organizations failed with their media relations. The high profile of films in TV trailers and coverage in youth magazines meant that young people would generally have a good idea of what they were going to see before they got there, and ‘. . . you’re not going to go and watch something that you don’t know what it’s going to be like’.