A belief is a cognitive construct that is closely linked to the properties or knowledge held about an object or behaviour,i.e. believing that something is good or bad An individual's behavior is linked on a person's behavior (Robinson, 2004). The individual's personal experiences inform the core beliefs that a person holds. These beliefs may be strong enough to motivate health behaviors; for example, Brown and Lee (2011) note that mothers who report ingrained and strong beliefs that they are able to overcome barriers to exclusive breastfeeding are much more likely to breastfeed. Other studies also note that positive beliefs can result in performance of that behavior, for example medication beliefs (i.e. that it enables control of illness) predict medication adherence (Schulz et al.,2011).Beliefs can also be demonstrated through avoidance, for example beliefs in cervical cancer smear tests being intrusive or painful may result in non-attendance at screening.
In health promotion the prediction is that if someone believes something then they will perform that behavior. For example, if a person believes that wearing reflective clothing when running at night will means cars can see them, they will wear reflective clothing. A person who believes eating fresh fruit and vegetables. Ferrate et al.(2011) note that reasons why men choose not to get prostate cancer screening include reasons such as they perceive they are at low risk due to lack of urinary symptoms, lack of family history of prostate cancer or beliefs that healthy behaviors can prevent prostate cancer. This would lead to the assumption that if these beliefs were altered men would be more likely to go for screening.
A belief is a cognitive construct that is closely linked to the properties or knowledge held about an object or behaviour,i.e. believing that something is good or bad An individual's behavior is linked on a person's behavior (Robinson, 2004). The individual's personal experiences inform the core beliefs that a person holds. These beliefs may be strong enough to motivate health behaviors; for example, Brown and Lee (2011) note that mothers who report ingrained and strong beliefs that they are able to overcome barriers to exclusive breastfeeding are much more likely to breastfeed. Other studies also note that positive beliefs can result in performance of that behavior, for example medication beliefs (i.e. that it enables control of illness) predict medication adherence (Schulz et al.,2011).Beliefs can also be demonstrated through avoidance, for example beliefs in cervical cancer smear tests being intrusive or painful may result in non-attendance at screening.
In health promotion the prediction is that if someone believes something then they will perform that behavior. For example, if a person believes that wearing reflective clothing when running at night will means cars can see them, they will wear reflective clothing. A person who believes eating fresh fruit and vegetables. Ferrate et al.(2011) note that reasons why men choose not to get prostate cancer screening include reasons such as they perceive they are at low risk due to lack of urinary symptoms, lack of family history of prostate cancer or beliefs that healthy behaviors can prevent prostate cancer. This would lead to the assumption that if these beliefs were altered men would be more likely to go for screening.
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