- Agents are not direct sales persons, whereas distributors are the direct salesman of the products.
- The agents are only responsible for selling the products.
- The agents are not involved in the delivery or after sales services. Unlike the agents, distributors buy the product directly from the company and distribute it in the market. Moreover, distributors also provide after sales services, which the agents do not provide.
- While an agent can be called the company’s representative, a distributor cannot be called so, as he buys the product and then resells it.
- An agent is responsible for finding the target people and negotiating with them to buy the product. Distributors do not have any role in negotiating with the customers; they only perform the role of distributing the product in the market.