Adidas should start advertising campaign based on new promotion mix. It will include transport ads and direct mail, radio advertisement and PR campaigns. Online community is one of the most successful tools used by companies to establish trustworthy relations with consumers, so Adidas should create on-line community to be closer to its customers, and support on-line sales and traditional brand relationships. Lately, brand-based online communities will the potential benefits of dialogue flowing between consumers via two utilities: real-time 'chat' taking place in 'chat rooms' and discussions that play out over days, weeks, and even months in discussion forums or bulletin boards.