Customize
When you differentiate your customers according to their values and needs, after that, you have to customize your product according to their needs and values.
Customize the offer and communications to ensure that the expectations of customers are met. Interact to customize is information to customers about your ability to cope with their need.
Failure in the third step means something wrong with second or third steps. So return or go back to previous steps study them again and search out more and more and rearrange these steps.