Abstract Objectives—To evaluate the eVectiveness of the Health Education Authority for England’s anti-smoking television adver- tising campaign in motivating smokers to give up and preventing relapse in those who had already given up.
AbstractObjectives—To evaluate the eVectiveness of the Health Education Authority for England’s anti-smoking television adver- tising campaign in motivating smokers to give up and preventing relapse in those who had already given up.