After World War ll, by implement Deming’s principles of TQM, Japanese automobile companies got a competitive advantage against their western counterparts. When the America scholars research the competitive advantage of the Japanese companies they found the special quality culture dad played an important role. The Chinese corporations should gradually form their own characteristics. In a sense, quality competence between enterprises is actually competition of qualitative culture. Properly recognizing the important role of new quality culture will have an active effect on improving quality competence of the enterprise.