The results from the study can help reveal the gap between the intended purpose of the site and its actual use from the perspective of its visitors. Other teams can use these same affinity diagramming techniques to improve the usability and user experience of any site or product. For example, affinity diagramming could be used to help organize notes from field visits, menu items in an application, information topics in a help system, or products in a catalog. The real strength of an affinity diagram is the ability to help teams process and interpret large amounts of qualitative data.