The CSR concept is apparently gaining momentum in business management in Thailand. The meanings of CSR in global context are verifed meanwhile the awareness and responses from domestic perspective are also reviewed. Some leading companies in Thailand are accepting CSR as a core strategy for their sustainable business development. Some large enterprises are acting as a role model inperforming the CSR as a duty. However it was found that in some CSR reports, their guidelines of CSR are somewhat the blend of new concepts and traditional cultural elements.