Morita eventually found a distributor who agreed to sell the radios under the Sony name, and as he had predicted, Americans loved the newfangled invention. The radio's success led to other firsts in transistorized products, including an 8-inch transistorized television and a videotape recorder. Sony's technological achievements in product design, production and marketing helped transform the "Made in Japan" label from being a synonym for cheap imitations to a symbol of superior quality. In Morita's own words, they made Sony the Cadillac of electronics.