Ruk Pu mentions that Luang Pu Moon can employ supernatural powers to reinforce the production process. This is one of the myths that employ the production process into brand co-creation. This myth has co-created Pra Kring Jareonlap, one of the amulet series of Luang Pu Moon, into the most wanted and expensive amulet of his series (35,000 baht or US $1,000) (Palungjit.com 2009).