Principle 3: Make Strategy Everyone's Everyday job.
The CEO and senior leadership team of the adopting organizations we studied could not implement the new strategy by themselves. They required the active contributions of everyone in the organizations. We refer it this as the movement of strategy from the 10 (the senior executive team) to the 10,000 (everyone in the company). How do you move strategy from the boardroom to the back room and thus to the front lines of daily operations and customer service?