1.Prospecting - is the process of reaching out to potential customers in hopes of finding new business.
2.Qualifying - is where research takes place to ascertain the business nature of the prospect and what the needs of that organization might be.
3.Presentation - is where a sales person can begin creating a long-term relationship with the prospect based upon the establishment of trust. By probing the prospect’s needs and illustrating the benefits of exhibiting
4.Handling Objections - during or after a presentation, the prospect usually will raise questions or concerns, the competent sales person should be able to respond quickly to them with facts and information
-During -this segment of the sales cycle that the unique selling proposition (USP) of the event, those elements that differentiate it from competitors, will be noted by the sales person.