PART 1: PRODUCT LIFE CYCLE MODEL DESCRIPTION 4
1. PRODUCT DEVELOPMENT PHASE 4
2. INTRODUCTION PHASE 5
3. GROWTH PHASE 6
4. MATURITY PHASE 7
5. DECLINE PHASE 8
PART 2: ANALYSIS OF PRODUCT LIFE CYCLE MODEL 9
PART 3: PRODUCT LIFE CYCLE TECHNIQUE EXAMPLE:
PRODUCT CANNIBALIZATION 12
1. UNFAVORABLE CANNIBALIZATION 12
2. OFFENSIVE CANNIBALIZATION STRATEGIES 13
3. DEFENSIVE CANNIBALIZATION STRATEGIES 14
PART 4: PRODUCT LIFE CYCLE IN RESPECT TO TECHNOLOGY
LIFE CYCLE 16
PART 5: USE OF PRODUCT MANAGEMENT FOR SUCCESSFUL
PRODUCT LIFE CYCLE 18
ANNEX 1 20
ANNEX 2 23
REFERENCES