Spectators and Attendees at an event, while being passive participants,are giving up their time to be part of something that they wish to take away value from
A service quality continuum ethos before , during and after the event will provide greater participant satisfaction.
before the event, a favourable first impression can be created by marketing the attractiveness of the event, clarity of promotional information received, ease of registration, open feedback channels and updates
the participant's first encounter of the event will be on arrival at the destination or venue
this will be judged based on interaction between tourism or event staff as well as the physical facilities
Marketing efforts, the event brand name and word-of-mouth referrals will have created perceptions of what to expect.
participants can be invited or pay an entrance fee for attending an event.
Having invited guests can make it easier to determine the participant mix.
the atmosphere and guest or participant interactions will be an important factor and one that should relate back to the event objectives.
There are several fators to consider regarding guests at a reception.
Guest Profile. This can be based on age, wealth, social status and position, as well as whether the guest is single or accompanied by a partner.
Number to invite. this will be based on legal physical capacity (based on firegulation) and setup. The guest number should consider the area that will be the stage, buffet lines, audiovisual equipment, decoration and media area .A backup list may be needed should there be gaps in the attendance. sufficient time must be given for this backup list to be conted and confirmed.
Guest mix. The guest list could consist of sponsors, media,government officials and VIPs. They will require Personalised treatment,with guest recognition important.
Guest arrival/departure. Due to Asia'climate, a guest is more likely to arrive with an umbrella for the sunshine and rain, rather than a heavy coat or jacket. Other con siderations are whether the entrance is under cover or parking is near (with a clean clear walkway to and from.)
Spectators and Attendees at an event, while being passive participants,are giving up their time to be part of something that they wish to take away value from
A service quality continuum ethos before , during and after the event will provide greater participant satisfaction.
before the event, a favourable first impression can be created by marketing the attractiveness of the event, clarity of promotional information received, ease of registration, open feedback channels and updates
the participant's first encounter of the event will be on arrival at the destination or venue
this will be judged based on interaction between tourism or event staff as well as the physical facilities
Marketing efforts, the event brand name and word-of-mouth referrals will have created perceptions of what to expect.
participants can be invited or pay an entrance fee for attending an event.
Having invited guests can make it easier to determine the participant mix.
the atmosphere and guest or participant interactions will be an important factor and one that should relate back to the event objectives.
There are several fators to consider regarding guests at a reception.
Guest Profile. This can be based on age, wealth, social status and position, as well as whether the guest is single or accompanied by a partner.
Number to invite. this will be based on legal physical capacity (based on firegulation) and setup. The guest number should consider the area that will be the stage, buffet lines, audiovisual equipment, decoration and media area .A backup list may be needed should there be gaps in the attendance. sufficient time must be given for this backup list to be conted and confirmed.
Guest mix. The guest list could consist of sponsors, media,government officials and VIPs. They will require Personalised treatment,with guest recognition important.
Guest arrival/departure. Due to Asia'climate, a guest is more likely to arrive with an umbrella for the sunshine and rain, rather than a heavy coat or jacket. Other con siderations are whether the entrance is under cover or parking is near (with a clean clear walkway to and from.)
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