Advertising also has some shortcomings. Although it
reaches many people quickly, advertising is impersonal and
lacks the direct persuasiveness of company salespeople. For the most past,advertising can carry on only a one-way communication with an audience, and the audience does not feel that it has
to pay attention or respond. In addition, advertising can be very
costly. Although some advertising forms, such as newspaper and
radio advertising, can be done on smaller budgets, other forms,
such as network TV advertising, require very large budgets.