DEMOGRAPHIC SEGMENTATION
• Grouping by size based on sales revenues or number of employees.
CUSTOMER TYPE SEGMENTATION
• Industry-based segmentation Grouping in broad categories, such as by industry.
• Customer-based segmentation Dividing a business-to-business market into homogeneous groups based on buyers’ product specifications.
SEGMENTATION BY END-USE APPLICATION
• End-use application segmentation Segmenting a business-to-business market based on how industrial purchasers will use the product.